Marketing Manager, Passion Points

Are you passionate about creating impactful connections with audiences? If you’re a strategic, audience-focused marketer with a flair for collaboration, join us in crafting how LEGO connects with fans globally!

Core Responsibilities

At your core, you’re a marketer and audience expert with an innovative mentality. You’ll be the go-to person for Passion Point projects, focusing on product and marketing development. With a keen ability to understand consumer and shopper needs, you excel at interpreting, translating, and synthesizing both quantitative and qualitative insights. To achieve this, you’ll collaborate closely with our Business Intelligence, Global Insights teams, and Media and Creative Agencies :

• Global GTM and communication campaigns towards consumers and shoppers, from briefing to playbook and toolbox development as well as execution. This will include Owned, Earned, Shared, and Paid programs.
• Will ensure great collaboration and alignments with our main global communication partners, including Our LEGO Agency, Regional Brand Leads, and LEGO Branded Channels among others.
• Will work closely with Regions and Markets to help transitioning the global campaign to a local execution, guiding and helping our partners.
• Ensure excellent cooperation with our IP partners through the full communication development process.
• Will lead our LEGO identity for cross-franchise communication in all channels, ensuring coherence across the full portfolio and helping us engage with audiences through their passions.
• You thrive when managing partners of different seniorities and can generate positive relationships and influence big matrix organizations with internal-external agendas.

Play your part in our team succeeding

You'll be joining our LEGO New Businesses team, where you'll take the lead in developing and driving audience-first GTM strategies. Reporting directly to the Head of Product for Passion Points, you’ll collaborate closely with the team every day, driving success and helping us bring innovative ideas to life.

• Proven experience in consumer products marketing ideally with kids/family products
• Experience in developing and leading product campaigns, including agency management
• Experience with IP partners
• Effective relationship builder who can collaborate across functions and business units
• Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and encourage colleagues and senior management.

Please note: This is a permanent position based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office).

We have two exciting spots waiting to be filled!

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Join the LEGO® team today.