Senior Brand Design Specialist

Are you ready to help shape a brand that brings joy and creativity to people across the globe? Can you imagine using your design expertise to connect creative visions across global touchpoints?

As a Senior Brand Design Specialist at the LEGO Group, you'll drive and develop the LEGO Global Brand Identity, ensuring every brand expression reflects our values and resonates across diverse media. Join us in crafting world-class designs that inspire, unify, and bring LEGO experiences to life on a global scale!

• Develop and maintain the LEGO Global Brand Identity, ensuring it reflects LEGO values and provides a consistent, high-quality brand experience.
• Present ideas to different internal partners.
• Foster collaborative relationships with design specialists to align marketing design execution with the Global Brand Identity.
• Provide brand design consulting across various media, including campaigns, packaging, games, apps, social media, videos, animations, in-store, and events.
• Guide Masterbrand design decisions and consult on design strategy projects with LEGO entities, ensuring alignment across channels.
• Facilitate cross-channel design collaboration through the Red Thread council, working closely with creative directors.
• Partner with internal and external teams to conceptualize and innovate future LEGO products, play experiences, and communication, with occasional travel.

Play your part in our team succeeding

The LEGO Brand team is a creative powerhouse within the larger Design Experience Team. We are dedicated to developing visually stunning, world-class design work and marketing communications solutions for markets, while also protecting and governing the LEGO brand.

As a Brand Design specialist, you will lead the development of the global brand identity to drive consistency across all platforms and channels worldwide.

Please note: This is a position based in Copenhagen (alternatively Billund), Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.

Do you have what it takes?

From a design perspective we imagine the ideal candidate to bring 5+ years’ experience at a product or brand level. Moreover, we are looking for the following:

• Expert in Adobe CS software and Motion Design - including experience with Adobe After Effects and Adobe Premiere
• Proven ability to design brand identities and for various touchpoints (print, digital, environmental, etc) preferably with major brands
• Experience providing art direction and have strong skills in all phases of the design process (research, strategy, design, and execution).

• Demonstrated experience using design thinking and creative problem solving
• Strong organization, communication, storytelling, and relationship management skills.
• Needs strong evidence of an analytical approach and good judgment in decision making.

"This is a unique opportunity to help position an iconic global brand as the centerpiece of the company’s marketing activities and guide its design development globally!"

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Join the LEGO® team today.